A recent Wells Fargo Memo raised questions for some of the firm's brokers about the firm's commitment to the Protocol for Broker Recruiting ("Broker Protocol"). The Broker Protocol found itself in the news again earlier this year when major firms UBS and Morgan Stanley both suddenly pulled out of the voluntary agreement that has been embraced by many major and smaller firms since its inception in 2004.
The Broker Protocol was put into place by Citigroup (then Smith Barney), Merrill Lynch to enable more efficient transitions of advisers and their clients between member firms. At its core, the Broker Protocol originated because firms grew tired of suing each other every time a financial adviser left for a competing firm and took their client details and information along with them.
While there is always a question about who is entitled to retain a client's contact information, the Broker Protocol did much toward reducing lawsuits relating to adviser transitions (while subsequently helping financial advisers to feel comfortable at a firm or comfortable leaving when recruited).
The Wells Fargo Memo led some to believe that Wells Fargo would be leaving the Broker Protocol, which, understandably raised some serious concerns among advisers still at the firm.
There are many legal and regulatory compliance considerations that must be taken into account when an adviser transition looms. If member firms continue to depart from the Broker Protocol, a lawsuit from a previous employer may become a more likely event as it was in the past.