The complex nature of investments leaves many retail investors needing assistance from investment professionals to help navigate the endless possible investment opportunities available to them.
To satisfy investor needs, many investment professionals associate with broker-dealers, investment advisers, insurance agencies and others so that they can offer a diverse number of products and services to their clients. However, retail investors report a great deal of confusion regarding the differences between broker-dealers and investment advisers, including:
- Terms of services;
- Fees charged;
- Standards of care; and
- Obligations to their client investors.
Putting the Sample Relationship Summary to the Test
In an early-November Press Release, the Securities and Exchange Commission's Office of the Investor Advocate made public a report on investor testing conducted by the RAND Corporation that gathered feedback from 1,800 investors on the Sample Relationship Summary. The survey found a mostly positive reaction to the Summary, with approximately 90 percent of respondents saying the resource would assist them in selecting investment accounts and services.The Summary Found Mostly Successful
The aforementioned survey reveals a number of beneficial aspects of the Summary for investors, including:- Heightened understanding of key terms and conflicts of interest;
- Providing a basis for conversation with an investment professional;
- Side-by-side comparisons that can assist investors when selecting or deciding between a broker-dealer and an investment adviser; and
- Important information on fees and costs (which was reported to be one of the biggest factors to help investors).
Some Shortcomings in the Summary Revealed
Certain aspects of the Summary were reported as needing improvement, including:- Confusion regarding key differences between types of accounts or financial professionals; and
- Difficulty understanding the "Our Obligations to You" section and the "conflicts of interest" section.
The Relationship Summary: Get Involved in the Process and Consider Your Disclosures to Investors
The Office of Investor Advocate is making the information available for public consideration and comment. Based on the foregoing, we encourage all financial professionals to take the following actions:- Get involved in the process of shaping the direction of our industry going forward by reviewing the Summary and offering feedback through the channels mentioned above.
- Take this opportunity to think about how you can best communicate and disclose your role and responsibilities to your clients, carefully considering how you define your relationship when speaking with a prospective client so that everyone is on the same page from the very beginning.
